Convergence Management Consultants

Convergence Management Consultants works collaboratively with clients to clarify, inform and solve important strategic and marketplace issues. While the assignments we conduct are as different as the circumstances of our clients, many are at the intersection of marketing and technology. Assignments are customized and fact-based; they may use strategy, planning, marketing, research, analytics and training capabilities to achieve the project's objectives such as more profitable and durable customer relationships, optimized engagement and experience, accelerated revenues, and improved margins and performance. We specialize in assignments that uncover and create market opportunity in areas such as emerging technologies, customer relationships, new products, entering new markets, and winning in existing markets.

We have lengthy experience and unique capabilities that enable and differentiate our services, particularly in areas such as the following:

Business-to-business research with members of purchase decision making units. More generally, we are skilled in the development from research of a fact base to help inform decision making.
Customer relationship measurement, customer relationship planning, and customer experience and journey mapping to assess customer and stakeholder engagement, trust and relationships, and improve customers' enterprise value.
Distribution channel strategy to assess, design and optimize market access and profitability.
Enterprise and line of business start-up, early stage assistance and guidance to provide operational, marketing and strategy support to entrepreneurs and organizations.
Executive counsel and training customized to the marketing, relationship marketing, marketing planning and strategy requirements of individual organizations.
Innovation to conceive and assess alternative target markets, identify and research new product concepts and business models, sharpen positioning, and accelerate the time to first customer.
Marketing planning to enable goal attainment while retaining flexibility and responsiveness in fluid marketplaces.
Metaverse planning to help clients capture opportunities - and avoid pitfalls - associated with marketing in metaverses. Metaverses offer huge potential opportunity to marketers who plan their entry and virtual positioning. Please see our new article, "Metaverse or Metaworse." The link is in the articles section of this website.
Strategic planning to help firms succeed, especially in volatile markets where the future may be unknowable.
Supporting the Board of Directors with appropriate metrics and more diligent governance of the marketing function.

We are available to provide keynote speeches to engage corporate executive and management audiences in areas such as "Metamarketing in the metaverse," "Re-imagining customer relationships," and "The rise of oppositional marketing."

Our clients are B2B and B2C companies, public sector organizations, and not-for-profits. We have worked extensively with firms of all sizes, in most industries, in all life-cycle stages, in over 20 countries. Our clients include well-known firms in the technology, communications, financial services, manufacturing and retail sectors, and fast-growing tech companies in hardware, software, outsourcing, digital convergence, mobile devices, and internet and cloud-enabled businesses in areas such as gaming, etailing and the social and sharing economies.

Because clients face different challenges and have diverse needs and circumstances, all work is customized to the requirements of individual organizations. Sometimes other consultancies reach out to us when they need specialized assistance to address issues within their firms or to assist their own clients. We have conducted consulting engagements for or with 2 of the "Big 4" audit/consulting firms and 2 of the largest strategy firms in the world.

We are committed to bringing clients leading-edge strategic consulting services. We have authored four books and over 100 articles to capture and communicate current and emerging strategic business concepts based on proven theory and demonstrated experience that can benefit clients. Fifteen of our articles have been published in the Ivey Business Journal, including two within the past year.